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PJ Pants

We're Here to Build Brands

Our mission at Suzy Wakefield Designs is to support founders as well as established brands in bringing your vision to life. Whether it's creating your concept, studying the competitive landscape, designing your full collection, or finding the ideal factory partner to execute your designs, we are here to serve your every need and take the pitfalls out of the process. We are a full service design consultancy with vast experience from concept and design through to development and sourcing across bras, underwear, lingerie, apparel, athleisure and swim.

Let us help you make it happen. Reach out today to learn more.

 
 

uncommon|sense

Developing the uncommon|sense initial collection in ten short months from concept through to delivery inclusive of bras, underwear, sleep, lounge and swim was only possible because of the knowledge gained from vast in-category experience and the partnerships I have been fortunate to forge with teams near and far.

The opportunity to conceptualize, create the design vision and develop the vision into produced collections. This along with getting more versed in the 360 degree view of the culmination of a brand, continues to inform how I am able to support all my clients today.

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SoftestJumpsuit

Kate Spade

Leading the design and development of the Kate Spade collection of sleep and lounge with my team has been one of the highlights of my career. Channeling the wit, whimsy and optimism of this brand, we designed fun, comfortable and chic pieces that resonate with women of all ages. We were proud to deliver a very well received launch collection; the most successful one in the last twenty years for Komar. Kate Spade Direct continues to sell out of styles on an ongoing basis and this is one of the most productive licenses that KSNY has had to date. This creative translation of a brand’s energy and core design principles is an aspect of the design process that I have a true passion for, especially a brand that is so vibrant and spirited..

Leading the design and development of the Kate Spade collection of sleep and lounge with my team has been one of the highlights of my career. Channeling the wit, whimsy and optimism of this brand, we designed fun, comfortable and chic pieces that resonate with women of all ages. We were proud to deliver a very well received launch collection; the most successful one in the last twenty years for Komar. Kate Spade Direct continues to sell out of styles on an ongoing basis and this is one of the most productive licenses that KSNY has had to date. This creative translation of a brand’s energy and core design principles is an aspect of the design process that I have a true passion for, especially a brand that is so vibrant and spirited..

Collections

I’ve had the amazing opportunity to design and be involved with a wide variety of collections in my career; some based off of the DNA of an existing brand and some initiated from brainstorming trends or customer needs and wants. I have been privileged to be a part of all of these endeavors and I treasure the designs, learnings and relationships that have come from each and every one of the experiences.

Don't Just Take My Word for It

"Suzy is not only extremely experienced with remarkable technical design skills and a high level of creativity, but she is also a genuine joy to work with. She is incredibly responsive, reliable and trustworthy - almost immediately in working with Suzy, our team felt comfortable handing off entire work streams for her to manage directly with our vendors and she been incredibly diligent in her design feedback and response times. Also, as someone who was not as well-versed in lingerie design, I have found Suzy makes it very easy to understand her rationale behind any technical or creative design decisions so that you are fully apart of the process and learn along the way."

Jane Fisher, Co-founder Harper Wilde

"I had the pleasure of working with Suzy during my time at Journelle. I just joined the company as Head of Merchandising and our Private Label designer had recently resigned. I needed someone to jump in and seamlessly join the team to help push our designs forward and make the Journelle collection a more fully realized offer. Suzy did just that and more. Suzy is incredibly talented; she is creative, resourceful, has a deep well of knowledge and inspiration to pull from and is an amazing team member to boot. We were a small team with very few resources (and design experience) at our disposal and Suzy rose to the occasion, helping not only to design, but source, edit and fit what would become very important pieces for the Journelle brand. To say that it was a pleasure to work with Suzy is an understatement. I consider myself so very fortunate to have crossed paths with Suzy, and to have worked with her for the time we were together at Journelle."

Sandra Amari Rose, Head of Merchandising Journelle

 
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