Suzy Wakefield Designs is a full service design consultancy offering expertise and support
from concept and design through to development and sourcing across
bras, underwear, lingerie, apparel, athleisure and swim.
Founding uncommon|sense with Pam Rice was a personal and professional joy and certainly a career highlight. We strongly believed that there was a missing offering in the market. We knew so many women who wanted to collections that offered comfort and elements of sensuality. Rather than a collection being relegated to one or the other of a woman’s lingerie drawer, we believed that we could offer her pieces for all of them; designs that were as versatile, comfortable and pretty as she wanted on any given day or in any mood. And ones that took her wherever her day or evening did.
The opportunity to conceptualize, create the design vision and develop that vision into produced product was possible based on all my prior experience and established partnerships. We developed the initial collection from concept through to delivery to the customer, across the lingerie lifestyle category including bras, underwear, sleep, lounge and swim in ten short months.
uncommon|sense gave me the chance to creatively touch all aspects of the design process and projection of the brand. It also immersed me in partnering with and guiding very talented, smart and passionate internal and external teams. We problem solved in a very hands-on manner such aspects of the process as manufacturing timelines, product technical challenges, development costs, as well as sourcing and fitting garments across size grades. The chance to drive the design vision coupled with the opportunity to continue to grow in more in-depth ways over other aspects of the business was a dream come true.
Leading the design and development of the Kate Spade collection of sleep and lounge with my team has been one of the highlights of my career. Channeling the wit, whimsy and optimism of this brand, we designed fun, comfortable and chic pieces that resonate with women of all ages. We were proud to deliver a very well received launch collection; the most successful one in the last twenty years for Komar. Kate Spade Direct continues to sell out of styles on an ongoing basis and this is one of the most productive licenses that KSNY has had to date. This creative translation of a brand’s energy and core design principles is an aspect of the design process that I have a true passion for, especially a brand that is so vibrant and spirited..
I’ve had the amazing opportunity to design and be involved with a wide variety of collections in my career; some based off of the DNA of an existing brand and some initiated from brainstorming trends or customer needs and wants. I have been privileged to be a part of all of these endeavors and I treasure the designs, learnings and relationships that have come from each and every one of the experiences.
Suzy Haber Wakefield
SUZY WAKEFIELD DESIGNS
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