“Every pro was once an amateur. Every expert was once a beginner. So dream big. And start now.”   

- Robin Sharma

     Suzy Haber Wakefield


Suzy Wakefield brings her 20 + years of industry experience and success in building new opportunities within the Intimates, Apparel and Swim categories. Suzy Wakefield Designs mission is to support individuals and companies to turn their vision into reality. Her knowledge of design, development and sourcing allows her clients to avoid pitfalls and to be able to launch their brands with the confidence that they have an expert on their side who has a successful history of building volume and one who will guide them with strategic thinking during early stage growth. Additionally, they can be assured that they will have well-informed advice ready when they want to establish a fully independent team as their brand evolves.  Suzy has thrived in all aspects of design and product development within a variety of professional environments. She spent a large part of her career at Victoria’s Secret. During her tenure, Suzy and her team conceptualized and grew key Victoria’s Secret proprietary sub-brands to top volume growth for the organization. Suzy has also held leadership roles in Fashion,

Lifestyle and Licensed brands. In doing so she has successfully partnered with Manufacturers across all regions to develop collections for companies from Kate Spade to Amazon. Suzy Wakefield Designs counts a wide breadth of brands as clients from start-ups and mid-sized companies to individuals such as WNBA alumni and all in between.

Throughout her career, Suzy has recognized that teams prosper when they are immersed in environments that inspire initiative, creativity and unconventional thinking. As a leader, designer and strategic business partner, she has simultaneously designed successful collections and built best practices for this development within any structure she was placed in. Suzy has consistently exhibited a vision and design point of view that is innovative, trend setting and exceeds brand and customer expectations. Her extensive experience in building strong external and internal relationships has enabled teams to pro-actively get product through all stages of the development pipeline, while meeting increasingly tight deadlines for speed to market.

"Suzy is not only extremely experienced with remarkable technical design skills and a high level of creativity, but she is also a genuine joy to work with. She is incredibly responsive, reliable and trustworthy - almost immediately in working with Suzy, our team felt comfortable handing off entire work streams for her to manage directly with our vendors and she been incredibly diligent in her design feedback and response times. Also, as someone who was not as well-versed in lingerie design, I have found Suzy makes it very easy to understand her rationale behind any technical or creative design decisions so that you are fully apart of the process and learn along the way."

Jane Fisher, Co-founder Harper Wilde

"I had the pleasure of working with Suzy during my time at Journelle. I just joined the company as Head of Merchandising and our Private Label designer had recently resigned. I needed someone to jump in and seamlessly join the team to help push our designs forward and make the Journelle collection a more fully realized offer. Suzy did just that and more. Suzy is incredibly talented; she is creative, resourceful, has a deep well of knowledge and inspiration to pull from and is an amazing team member to boot. We were a small team with very few resources (and design experience) at our disposal and Suzy rose to the occasion, helping not only to design, but source, edit and fit what would become very important pieces for the Journelle brand. To say that it was a pleasure to work with Suzy is an understatement. I consider myself so very fortunate to have crossed paths with Suzy, and to have worked with her for the time we were together at Journelle."

Sandra Amari Rose, Head of Merchandising Journelle

A few of the clients with whom I have had the pleasure to work:
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