ABOUT
SUZY WAKEFIELD DESIGNS
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$2B+ in annual product shaped at scale
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30+ close-to-body brands brought to market
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Product featured in Oprah, Elle, The New York Times, and Marie Claire
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Consistent editorial and retail validation.
Nearly two decades in senior product leadership at Victoria’s Secret, shaping $2B+ in annual product across every fit-critical category.
Trusted by 30+ founder-led brands to bring intimates, swim, active, maternity, and apparel to market with precision and commercial viability.
Product experience spanning Oprah-recognized brands, celebrity-led businesses, and placement in major department stores including Nordstrom, Bloomingdale’s, Saks, and Dillard’s.
If you’re interested in how I think about product, I share ongoing insights, lessons, and real scenarios from the field in my newsletter.
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ABOUT SUZY
Hello! I’m Suzy Wakefield, founder of Suzy Wakefield Designs. I lead design and product development for founders and scaling brands in fit-critical categories such as intimates, swimwear, and activewear.
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With senior design leadership experience at Victoria’s Secret and other global organizations, I bring the level of creative direction, technical rigor, and decision-making typically reserved for much larger brands. I work with a focused team and trusted industry network to shape product vision, guide development, and execute at a level that supports real scale and revenue growth.
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My work sits at the intersection of creativity and execution. Fit, function, construction, and manufacturability are considered from the start, so products are not just compelling, but viable in the market.
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If you’re building a brand where product truly matters, I’m the partner who helps set that foundation correctly.​​
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