ABOUT
SUZY WAKEFIELD DESIGNS
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$2B+ in annual product shaped at scale
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30+ close-to-body brands brought to market
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Product featured in Oprah, Elle, The New York Times, and Marie Claire
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Consistent editorial and retail validation.
Nearly two decades in senior product leadership at Victoria’s Secret, shaping $2B+ in annual product across every fit-critical category.
Trusted by 30+ founder-led brands to bring intimates, swim, active, maternity, and apparel to market with precision and commercial viability.
Product experience spanning Oprah-recognized brands, celebrity-led businesses, and placement in major department stores including Nordstrom, Bloomingdale’s, Saks, and Dillard’s.
If you’re interested in how I think about product, I share ongoing insights, lessons, and real scenarios from the field in my newsletter.
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ABOUT SUZY
Hello! I’m Suzy Wakefield, founder of Suzy Wakefield Designs. I lead design and product development for founders and scaling brands in fit-critical categories such as intimates, swimwear, and activewear.
With senior design leadership experience at Victoria’s Secret and other global organizations, I bring the level of creative direction, technical rigor, and decision-making typically reserved for much larger brands. I work with a focused team and trusted industry network to shape product vision, guide development, and execute at a level that supports real scale and revenue growth.
My work sits at the intersection of creativity and execution. Fit, function, construction, and manufacturability are considered from the start, so products are not just compelling, but viable in the market.
If you’re building a brand where product truly matters, I’m the partner who helps set that foundation correctly.
SELECTED WORK
Harper Wilde
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Scaling core bra styles and expanding beyond basics
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Expanded size range with improved fit consistency
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Strengthened customer feedback around comfort and support
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Reduced risk of fit-related returns at scale
EDITORIAL & INDUSTRY CONVERSATIONS
Selected coverage and conversations connected to the development of fit-critical products.
Boston Globe
Referenced for development expertise in coverage of Robyn’s performance sports bra.
Emily Aarons
Discussion on moving from corporate leadership to building my own business.
Hurray Kimmay
Conversation connected to fit, function, and intimate apparel expertise.
Carlyn Bushman Collaboration
A joint advisory format helping product-based founders navigate design, development, and brand decisions.
Entreprenista
Interview on building a consultancy focused on fit-critical product development and bringing ideas to market.