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Consistency: Your Secret Weapon
Let’s talk about consistency—not the sexiest word in the business playbook, but without a doubt one of the most powerful. In design and development, consistency isn’t just helpful—it’s foundational. And as a business owner, I see its ripple effect across every part of my day, my clients’ brands, and the long game of building something that lasts.
Suzy Wakefield
Jul 14 min read


What Product Founders Can Learn from Sara Blakely & The Burnouts
Three standout lessons from Sara Blakely’s brutally honest, wildly inspiring podcast appearance on The Burnouts.
Suzy Wakefield
May 43 min read


What's Underneath Mariela Rovito?
Follow Mariela and Eberjey to dive deeper into her world and the beauty she, her Co-founder Ali Mejia and their entire team create....
Suzy Wakefield
Mar 281 min read


Beyond Calm: How Mocha Mousse Speaks to the Mood of the Moment
The announcement of Pantone's 2025 Color of the Year, Mocha Mousse, is more than just a nod to a trending hue...
Suzy Wakefield
Dec 8, 20242 min read


What's Underneath Liza Amlani?
Follow Liza and the Retail Strategy Group to dive deeper into her world and the many exciting brands they champion. While you're there,...
Suzy Wakefield
Oct 3, 20241 min read


Exploring Function Meets Fashion: Highlights from the latest Fabric Shows
Last week we embarked on a fabric-filled escapade at the annual fabric shows in NYC, diving deep into the world of performance and...
Suzy Wakefield
Jul 22, 20241 min read


How Cheap is Cheap Enough
𝐖𝐡𝐲 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐯𝐚𝐥𝐮𝐞 𝐟𝐨𝐫 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐢𝐬 𝐧𝐨𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐩𝐫𝐢𝐜𝐞 𝐨𝐫 𝐭𝐡𝐞 𝐛𝐞𝐥𝐥𝐬 𝐚𝐧𝐝 𝐰𝐡𝐢𝐬𝐭𝐥𝐞𝐬....
Suzy Wakefield
May 21, 20244 min read


Artful Insights: My Lessons from a Playdate
Friday I had my soul grow infinitely, being able to make some art with an incredibly talented collagist and dear friend, Jennifer...
Suzy Wakefield
Apr 14, 20243 min read


Reputation to Revenue
5 Traits to Build Your Reputation All the Way to the Bank! We are back with another article in our series on the ins and outs of building...
Suzy Wakefield
Mar 30, 20243 min read


Introducing Fashion Unveiled
Hi Fashion Friends, welcome to Fashion Unveiled! Danielle here guiding you through the fashion world where runway meets lace. In this new...
Suzy Wakefield
Mar 24, 20243 min read


And the Fashion Oscar Goes to...
Last Sunday was the Super Bowl. Not, that Super Bowl. It was the Super Bowl for fashion designers like ourselves. For all of us who love...
Suzy Wakefield
Mar 16, 20241 min read


Fashion Forward:
Insider Insights into Swim & Lingerie Design Consulting Welcome to our series on the ins and outs of building a consulting business in...
Suzy Wakefield
Mar 9, 20243 min read


Getting to Know What's Underneath Ellen Lewis
Keep up with Ellen and her perspectives on lingerie, swim, and the brands that continue to propel its growth on Lingerie Briefs. We don't...
Suzy Wakefield
Mar 3, 20241 min read


Fall 2024 Runway
A quick look at some of our favorite looks so far from the Fall Fashion 2024 shows. As #fashiondesignconsultants we must keep up on the...
Suzy Wakefield
Feb 17, 20241 min read


Unlocking Taylor Swift's Blueprint for Creativity and Brand Mastery
Enter the Taylor Swift phenomenon: an unstoppable force of creativity and business prowess rolled into one. She's not just a singer;...
Suzy Wakefield
Feb 10, 20242 min read


Couture Inspiration 2024
A quick look at some of our favorite looks from the latest #couturefashion shows. As #fashiondesignconsultants we must keep up on the...
Suzy Wakefield
Jan 28, 20241 min read


Getting to Know What's Underneath Laura McCann
Keep up with Laura and all her fabulous offerings on Adoratherapy. We have tried a ton of products and LOVE them! You can also see what...
Suzy Wakefield
Jan 17, 20241 min read


Context Matters
CONTEXT MATTERS Especially in the world of Fashion. Context of where your brand is sitting in the world, versus in a store, versus on...
Suzy Wakefield
Jan 3, 20243 min read


From Runway Intellect to Brand Brilliance: The Fashion Founder’s Guide
“Knowledge is knowing that a tomato is a fruit; wisdom is not putting it in a fruit salad.” "Coming across that timeless analogy...
Suzy Wakefield
Nov 25, 20232 min read


Color Me Red
Want to talk about how to put these or some of our many other tips into action? We'd love to chat with you. Reach out to us and we will...
Suzy Wakefield
Nov 11, 20231 min read
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