Harper Wilde | Core Bra Collection Optimization
Scaling Core Bra Styles and Expanding Beyond Basics
The Client
Harper Wilde is a digitally native intimates brand focused on modern, comfortable bras designed for everyday wear. At the time of engagement, the brand had established strong early traction with a set of core microfiber-based styles and a loyal customer base.
They were entering a growth phase that required strengthening these bestsellers for scale while expanding the product offering beyond foundational basics.
The Problem
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Core styles were not built to scale consistently across an expanded size range
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Fit inconsistencies risked increased returns and customer dissatisfaction
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Existing grading did not translate performance evenly across sizes
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The product assortment was concentrated in basics, limiting broader brand expression and lifestyle reach
What We Did
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Reframed core styles as products to be refined, not replaced, prioritizing longevity and scalability
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Introduced a fit-first development approach, focusing on performance across sizes rather than visual scaling alone
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Redesigned key construction elements across core styles (The Base, The Boost, The Bliss), including centers, straps, and detailing to improve fit, support, and consistency
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Used customer feedback and product-level diagnostics to pinpoint where fit and support were breaking down
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Prioritized size-specific adjustments over standard grading, particularly for fuller sizes
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Designed and developed the Luxe Collection to expand the brand beyond microfiber basics and introduce a more elevated, lifestyle-driven offering
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Extended the category by introducing underwear within the Luxe Collection, supporting a more complete and cohesive product assortment
The Outcome
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Expanded size range with improved fit consistency across core styles
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Strengthened customer satisfaction, reflected in more consistent feedback around comfort and support
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Reduced risk of fit-related returns at scale
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Strengthened performance and longevity of bestselling core styles
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Successfully introduced a more elevated product tier, broadening the brand beyond basics
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Established a stronger foundation for future product and category expansion
Customer Feedback (Post-Development)
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Consistent feedback around all-day comfort without pressure points
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Positive response to support and lift, particularly in wireless styles
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Improved fit consistency across a broader size range, including fuller sizes
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Increased confidence in sizing and reduced need for trial and error
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Strong performance in strapless styles with better stability and hold
Key Takeaway
Scaling a product is not the same as creating it. In fit-critical categories, growth depends on refining what works and intentionally expanding what comes next. Without that, brands don’t scale. They compound risk.
If you are building or scaling a close-to-the-body product and want clarity on fit, development, or production readiness, you can book a call to discuss your specific needs.