Suzy Wakefield

Color is far more than the “fun” part of product development. In this article, Suzy Wakefield explores how color and print influence brand positioning, customer perception, inventory strategy, and product success. From palette building and fabric interaction to lab dips and professional color communication, this piece breaks down the operational side of color development that many founders overlook.

Most founders assume slow sales are a marketing problem. Often, the issue starts earlier, in the product itself. This article breaks down why some products sell more easily than others, and how clarity, performance, and focused decision-making drive product-market fit before marketing ever begins.

A strong tech pack isn’t about filling in a template. It’s about defining your product clearly enough that it can actually be built. Here’s what needs to be included if you want alignment from design through production.