Suzy Wakefield

A design is just the starting point. In this article, I break down why tech packs are the critical step that turns an idea into a real product, and how the details behind fit, construction, and materials shape what actually gets made.

Most founders walk into their first factory meeting thinking it’s about the product. It’s not. Here’s what apparel manufacturers are really evaluating and how to show up in a way that makes them want to work with you.

Most founders know what they want their product to look like. Far fewer understand how it actually gets made. This guide walks through the real clothing manufacturing process, from vendor structure and sampling to fittings, approvals, and production, so you can lead development with clarity instead of reacting to surprises.