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  • Suzy Wakefield

From Runway Intellect to Brand Brilliance: The Fashion Founder’s Guide





“Knowledge is knowing that a tomato is a fruit; wisdom is not putting it in a fruit salad.”


"Coming across that timeless analogy recently, it struck me how fitting it is in the realm of #branddevelopment. I’m always astounded by founders diving into #fashiondesign and #productdevelopment intricacies. It's not just important—it’s an ongoing, passionate journey. Yet, grasping the facts is one thing; wielding them like a pro is where the real magic happens.


Let’s explore how wisdom magnifies raw knowledge:


KNOWLEDGE: #Color is a cornerstone for any collection. It carries emotional weight, often seen as a choice between 'Wow' or 'Wearable' on a shoestring budget.


WISDOM: Enter the rainbow’s secret fashion artillery—those hues that morph into neutrals or vibrant tones on different skin types. Their #fashionmagic lies in dual roles: brand projection and offering diverse choices. It's all about that sweet spot, teetering between vibrant and subdued. Test them on various skin tones before choosing.



KNOWLEDGE: Fit spells success for a brand, ensuring consistency across sizes and styles.


WISDOM: Fit isn't a one-size-fits-all affair (pun totally intended). It’s about aligning the fit with the brand’s intention. Casual, tailored, oversized pairings—it's your brand's style story. The key? Stick to your fit mantra and broadcast it loud and clear. Intention and transparency will always be your allies as styles evolve.



KNOWLEDGE: #Brandvisuals and language are vital for consumer acceptance, often needing significant time and investment.


WISDOM: Hold the phone! The product rules the roost. It's the make-or-break factor for any brand. A killer product trumps a colossal marketing budget. A niche product that fits like a dream? It’ll have fans singing its praises without a hefty marketing campaign.


Want to dig deeper into your fashion journey? Need to supercharge that knowledge into easy-to-apply wisdom? We're here to lend a helping hand. Reach out to us and we will be happy to schedule a complimentary 30-minute chat. And if you like what you are reading and want to learn more? Follow us on Instagram or LinkedIn.

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