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Designing Success: Your Fashion Brand Journey Begins Here
You've got an idea. And not just any idea, but a brilliant one that's been nagging at you day and night. It's the kind of idea that, when...
Suzy Wakefield
Oct 23, 20234 min read
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She Means Business
And how you can too. Usually, we concentrate our efforts on the outside forces that can support fashion brands’ growth by sharing tips or...
Suzy Wakefield
Aug 6, 20233 min read
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Always Be Saving
Little by little, a little becomes a lot. No, I’m not talking about money, though if you learned that at an early age, you are way ahead...
Suzy Wakefield
Jul 17, 20233 min read
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Sun-Kissed Sophistication: Resort 2024 Swimwear Influences
Resort 2024 is evolving to be a season filled with color, detail, and fabric manipulations that keep us excited for designing one of our...
Suzy Wakefield
Jun 11, 20231 min read
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Getting to Know What's Underneath Kimmay Caldwell
Keep up with Kimmay on Kimmay Caldwell Owner of Hurray Media LLC | Founder of Hurray Kimmay TT: @hurraykimmay (watch my video that has 11...
Suzy Wakefield
May 31, 20231 min read
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The Power of Intention
How it Shapes a Fashion Founders Journey Growing up in the sprawling mecca (not) of Montgomery, Alabama, I quickly realized that as soon...
Suzy Wakefield
May 22, 20236 min read
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Fashion Forward: Can't Miss Insider Tips for Taking the Leap
We often get asked by aspiring founders how they can learn about creating their own fashion brand on their own terms. In fact, it’s one...
Suzy Wakefield
Apr 11, 20233 min read
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Do I Want to be Known for Ideas?
ABSOLUTELY NOT. HERE'S WHY I DON'T THINK YOU DO EITHER. When you ask someone to describe the expertise they have on a particular subject...
Suzy Wakefield
Mar 13, 20233 min read
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Fall 2023 Inspires
Watching the designer shows of the season isn't all about following trends. It's about inspiring details, materials, and applications....
Suzy Wakefield
Mar 4, 20231 min read
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The Great Pink Peep
The value of niching in a sea of sameness CAN YOU BE TOO NICHE? It’s a question that we often get from founders and one we have even...
Suzy Wakefield
Jan 29, 20233 min read
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As Different as Apples & Oranges?
If we are talking about your brand compared with others in the field, probably not as much as you would like. Want to know one of our...
Suzy Wakefield
Nov 28, 20222 min read
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What's Underneath Bok Goodall
The fabulous multi-hyphenated Bok Goodall is a founder, creative director, illustrator and all-around go-to Divine Designer. Read on to...
Suzy Wakefield
Oct 26, 20221 min read
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Connecting For Creatives
And The 3 T's You Need to Learn to Make It Happen I’m not telling you it’s going to be easy. I’m telling you it’s going to be worth it....
Suzy Wakefield
Oct 14, 20224 min read
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FOR THE LOVE OF FASHION
In Honor of #springrunway2023 #nyfws kicking off the season we offer up this, #psa for why it's so important to watch as many of these as...
Suzy Wakefield
Sep 12, 20221 min read
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Offsite to Insight
Whether you are a one-person show or a small team, working day in and out on your passions, sometimes it’s hard to see the forest for the...
Suzy Wakefield
Sep 4, 20224 min read
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Getting to Know What's Underneath Sarah Thornton
Best-selling author of Seven Days in the Art World, our friend and literary expert, shares a bit about her life and how she does what she...
Suzy Wakefield
Aug 23, 20221 min read
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All In The Details
Do you love fashion? Have you always wanted to take this love and wanted to start a fashion brand? Or have any questions on how to start...
Suzy Wakefield
Aug 3, 20221 min read
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5 Tips Every Fashion Founder Needs to Improve Decision Making
You know that feeling when you can’t make one more decision, You fear making the wrong one, and you feel like you wouldn’t recognize the...
Suzy Wakefield
Jun 11, 20224 min read
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What's Underneath the Covers
Keep up with Janet on Linked In. If you'd like to pick up her latest night table read, Go Tell the Bees that I Am Gone or see online...
Suzy Wakefield
May 17, 20221 min read
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Blurred Lines-The 4 Key Roles You Need to Take Your Product to Next
A Recipe for Your Fashion Team's Success Sometimes seeing clearly happens from the blurring of the lines. Sounds funny right? We believe...
Suzy Wakefield
Apr 17, 20223 min read
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