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From Runway Intellect to Brand Brilliance: The Fashion Founder’s Guide
“Knowledge is knowing that a tomato is a fruit; wisdom is not putting it in a fruit salad.” "Coming across that timeless analogy...
Suzy Wakefield
Nov 25, 20232 min read


Color Me Red
Want to talk about how to put these or some of our many other tips into action? We'd love to chat with you. Reach out to us and we will...
Suzy Wakefield
Nov 11, 20231 min read


Designing Success: Your Fashion Brand Journey Begins Here
You've got an idea. And not just any idea, but a brilliant one that's been nagging at you day and night. It's the kind of idea that, when...
Suzy Wakefield
Oct 23, 20234 min read


She Means Business
And how you can too. Usually, we concentrate our efforts on the outside forces that can support fashion brands’ growth by sharing tips or...
Suzy Wakefield
Aug 6, 20233 min read


Always Be Saving
Little by little, a little becomes a lot. No, I’m not talking about money, though if you learned that at an early age, you are way ahead...
Suzy Wakefield
Jul 17, 20233 min read


Sun-Kissed Sophistication: Resort 2024 Swimwear Influences
Resort 2024 is evolving to be a season filled with color, detail, and fabric manipulations that keep us excited for designing one of our...
Suzy Wakefield
Jun 11, 20231 min read


Getting to Know What's Underneath Kimmay Caldwell
Keep up with Kimmay on Kimmay Caldwell Owner of Hurray Media LLC | Founder of Hurray Kimmay TT: @hurraykimmay (watch my video that has 11...
Suzy Wakefield
May 31, 20231 min read


The Power of Intention
How it Shapes a Fashion Founders Journey Growing up in the sprawling mecca (not) of Montgomery, Alabama, I quickly realized that as soon...
Suzy Wakefield
May 22, 20236 min read


Fashion Forward: Can't Miss Insider Tips for Taking the Leap
We often get asked by aspiring founders how they can learn about creating their own fashion brand on their own terms. In fact, it’s one...
Suzy Wakefield
Apr 11, 20233 min read


Do I Want to be Known for Ideas?
ABSOLUTELY NOT. HERE'S WHY I DON'T THINK YOU DO EITHER. When you ask someone to describe the expertise they have on a particular subject...
Suzy Wakefield
Mar 13, 20233 min read


Fall 2023 Inspires
Watching the designer shows of the season isn't all about following trends. It's about inspiring details, materials, and applications....
Suzy Wakefield
Mar 4, 20231 min read


The Great Pink Peep
The value of niching in a sea of sameness CAN YOU BE TOO NICHE? It’s a question that we often get from founders and one we have even...
Suzy Wakefield
Jan 29, 20233 min read


As Different as Apples & Oranges?
If we are talking about your brand compared with others in the field, probably not as much as you would like. Want to know one of our...
Suzy Wakefield
Nov 28, 20222 min read


What's Underneath Bok Goodall
The fabulous multi-hyphenated Bok Goodall is a founder, creative director, illustrator and all-around go-to Divine Designer. Read on to...
Suzy Wakefield
Oct 26, 20221 min read


Connecting For Creatives
And The 3 T's You Need to Learn to Make It Happen I’m not telling you it’s going to be easy. I’m telling you it’s going to be worth it....
Suzy Wakefield
Oct 14, 20224 min read


FOR THE LOVE OF FASHION
In Honor of #springrunway2023 #nyfws kicking off the season we offer up this, #psa for why it's so important to watch as many of these as...
Suzy Wakefield
Sep 12, 20221 min read


Offsite to Insight
Whether you are a one-person show or a small team, working day in and out on your passions, sometimes it’s hard to see the forest for the...
Suzy Wakefield
Sep 4, 20224 min read


Getting to Know What's Underneath Sarah Thornton
Best-selling author of Seven Days in the Art World, our friend and literary expert, shares a bit about her life and how she does what she...
Suzy Wakefield
Aug 23, 20221 min read


All In The Details
Do you love fashion? Have you always wanted to take this love and wanted to start a fashion brand? Or have any questions on how to start...
Suzy Wakefield
Aug 3, 20221 min read


5 Tips Every Fashion Founder Needs to Improve Decision Making
You know that feeling when you can’t make one more decision, You fear making the wrong one, and you feel like you wouldn’t recognize the...
Suzy Wakefield
Jun 11, 20224 min read
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