Beyond Calm: How Mocha Mousse Speaks to the Mood of the Moment
The announcement of Pantone's 2025 Color of the Year, Mocha Mousse, is more than just a nod to a trending hue...
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Suzy Wakefield
Jan 33 min read
Context Matters
CONTEXT MATTERS Especially in the world of Fashion. Context of where your brand is sitting in the world, versus in a store, versus on...
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Suzy Wakefield
Oct 23, 20234 min read
Designing Success: Your Fashion Brand Journey Begins Here
You've got an idea. And not just any idea, but a brilliant one that's been nagging at you day and night. It's the kind of idea that, when...
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Suzy Wakefield
Aug 6, 20233 min read
She Means Business
And how you can too. Usually, we concentrate our efforts on the outside forces that can support fashion brands’ growth by sharing tips or...
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Suzy Wakefield
Jul 17, 20233 min read
Always Be Saving
Little by little, a little becomes a lot. No, I’m not talking about money, though if you learned that at an early age, you are way ahead...
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Suzy Wakefield
May 31, 20231 min read
Getting to Know What's Underneath Kimmay Caldwell
Keep up with Kimmay on Kimmay Caldwell Owner of Hurray Media LLC | Founder of Hurray Kimmay TT: @hurraykimmay (watch my video that has 11...
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Suzy Wakefield
May 22, 20236 min read
The Power of Intention
How it Shapes a Fashion Founders Journey Growing up in the sprawling mecca (not) of Montgomery, Alabama, I quickly realized that as soon...
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Suzy Wakefield
Apr 11, 20233 min read
Fashion Forward: Can't Miss Insider Tips for Taking the Leap
We often get asked by aspiring founders how they can learn about creating their own fashion brand on their own terms. In fact, it’s one...
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Suzy Wakefield
Oct 26, 20221 min read
What's Underneath Bok Goodall
The fabulous multi-hyphenated Bok Goodall is a founder, creative director, illustrator and all-around go-to Divine Designer. Read on to...
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Suzy Wakefield
Sep 12, 20221 min read
FOR THE LOVE OF FASHION
In Honor of #springrunway2023 #nyfws kicking off the season we offer up this, #psa for why it's so important to watch as many of these as...
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Suzy Wakefield
Sep 4, 20224 min read
Offsite to Insight
Whether you are a one-person show or a small team, working day in and out on your passions, sometimes it’s hard to see the forest for the...
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Suzy Wakefield
Aug 3, 20221 min read
All In The Details
Do you love fashion? Have you always wanted to take this love and wanted to start a fashion brand? Or have any questions on how to start...
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Suzy Wakefield
Jun 11, 20224 min read
5 Tips Every Fashion Founder Needs to Improve Decision Making
You know that feeling when you can’t make one more decision, You fear making the wrong one, and you feel like you wouldn’t recognize the...
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Suzy Wakefield
May 17, 20221 min read
What's Underneath the Covers
Keep up with Janet on Linked In. If you'd like to pick up her latest night table read, Go Tell the Bees that I Am Gone or see online...
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Suzy Wakefield
Jan 7, 20223 min read
Free Returns Are Never Free
As consumers we love a free return as much as the next person. As fashion entrepreneurs we see how much it really costs our clients to...
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Suzy Wakefield
Dec 15, 20213 min read
5 Sites To SuperCharge Your Work in 2022
THESE 5 SITES HAVE KEPT US GOING AND MADE US LOOK BETTER IN THE PROCESS In 2021 we tried our best to work smarter not harder in order to...
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Suzy Wakefield
Feb 24, 20215 min read
Our Top Secrets for a Successful Fashion Shoot
Regardless of your budget, photoshoots are integral to your business because they are the key ingredient in your brand’s projection to...
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Suzy Wakefield
Sep 3, 202010 min read
Mastering the Art of Fashion: 9 Proven Strategies to Level Up Your Design and Development Game!
Tips for Creating better tech packs for Apparel Designers
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