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Fashion Forward: Can't Miss Insider Tips for Taking the Leap
We often get asked by aspiring founders how they can learn about creating their own fashion brand on their own terms. In fact, it’s one...
Suzy Wakefield
Apr 11, 20233 min read


Do I Want to be Known for Ideas?
ABSOLUTELY NOT. HERE'S WHY I DON'T THINK YOU DO EITHER. When you ask someone to describe the expertise they have on a particular subject...
Suzy Wakefield
Mar 13, 20233 min read


Fall 2023 Inspires
Watching the designer shows of the season isn't all about following trends. It's about inspiring details, materials, and applications....
Suzy Wakefield
Mar 4, 20231 min read


The Great Pink Peep
The value of niching in a sea of sameness CAN YOU BE TOO NICHE? It’s a question that we often get from founders and one we have even...
Suzy Wakefield
Jan 29, 20233 min read


As Different as Apples & Oranges?
If we are talking about your brand compared with others in the field, probably not as much as you would like. Want to know one of our...
Suzy Wakefield
Nov 28, 20222 min read


What's Underneath Bok Goodall
The fabulous multi-hyphenated Bok Goodall is a founder, creative director, illustrator and all-around go-to Divine Designer. Read on to...
Suzy Wakefield
Oct 26, 20221 min read


Connecting For Creatives
And The 3 T's You Need to Learn to Make It Happen I’m not telling you it’s going to be easy. I’m telling you it’s going to be worth it....
Suzy Wakefield
Oct 14, 20224 min read


FOR THE LOVE OF FASHION
In Honor of #springrunway2023 #nyfws kicking off the season we offer up this, #psa for why it's so important to watch as many of these as...
Suzy Wakefield
Sep 12, 20221 min read


Offsite to Insight
Whether you are a one-person show or a small team, working day in and out on your passions, sometimes it’s hard to see the forest for the...
Suzy Wakefield
Sep 4, 20224 min read


Getting to Know What's Underneath Sarah Thornton
Best-selling author of Seven Days in the Art World, our friend and literary expert, shares a bit about her life and how she does what she...
Suzy Wakefield
Aug 23, 20221 min read


All In The Details
Do you love fashion? Have you always wanted to take this love and wanted to start a fashion brand? Or have any questions on how to start...
Suzy Wakefield
Aug 3, 20221 min read


5 Tips Every Fashion Founder Needs to Improve Decision Making
You know that feeling when you can’t make one more decision, You fear making the wrong one, and you feel like you wouldn’t recognize the...
Suzy Wakefield
Jun 11, 20224 min read


What's Underneath the Covers
Keep up with Janet on Linked In. If you'd like to pick up her latest night table read, Go Tell the Bees that I Am Gone or see online...
Suzy Wakefield
May 17, 20221 min read


Blurred Lines-The 4 Key Roles You Need to Take Your Product to Next
A Recipe for Your Fashion Team's Success Sometimes seeing clearly happens from the blurring of the lines. Sounds funny right? We believe...
Suzy Wakefield
Apr 17, 20223 min read


Getting to Know What's Underneath
Keep up with Robin on Linked In and Instagram and find more about her on Insurgents And for your reading pleasure, pick up your copy of...
Suzy Wakefield
Apr 7, 20221 min read


Do Your Daily Exercise
How to Hack Your Habits to More Easily Reach Your Goals Ever find that while working on your own entrepreneurial journey is a joy it can...
Suzy Wakefield
Apr 1, 20223 min read


Materials Matter
They certainly do. Sometimes the materials and trims we use are the supporting actors in the stories we tell visually and sometimes they...
Suzy Wakefield
Mar 10, 20221 min read


Size Matters. If It Doesn't Exist, Make it
Find Bok on Instagram on ladymsbok and ms_a_london and on LinkedIn here Also, see the fabulous illustrations, and partnership on...
Suzy Wakefield
Feb 26, 20221 min read


Getting to Know What's Underneath
Find Sledge on Twitter and LinkedIn Check out ATRBUTE here where you can see Shantell Martin's work as well as on her site. Read more...
Suzy Wakefield
Feb 7, 20221 min read


Free Returns Are Never Free
As consumers we love a free return as much as the next person. As fashion entrepreneurs we see how much it really costs our clients to...
Suzy Wakefield
Jan 7, 20223 min read
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