Designing Success: Your Fashion Brand Journey Begins Here
You've got an idea. And not just any idea, but a brilliant one that's been nagging at you day and night. It's the kind of idea that, when...
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Suzy Wakefield
- Jun 11
- 1 min
Sun-Kissed Sophistication: Resort 2024 Swimwear Influences
Resort 2024 is evolving to be a season filled with color, detail, and fabric manipulations that keep us excited for designing one of our...
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Suzy Wakefield
- May 31
- 1 min
Getting to Know What's Underneath Kimmay Caldwell
Keep up with Kimmay on Kimmay Caldwell Owner of Hurray Media LLC | Founder of Hurray Kimmay TT: @hurraykimmay (watch my video that has 11...
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Suzy Wakefield
- May 22
- 6 min
The Power of Intention
How it Shapes a Fashion Founders Journey Growing up in the sprawling mecca (not) of Montgomery, Alabama, I quickly realized that as soon...
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Suzy Wakefield
- Apr 11
- 3 min
Fashion Forward: Can't Miss Insider Tips for Taking the Leap
We often get asked by aspiring founders how they can learn about creating their own fashion brand on their own terms. In fact, it’s one...
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Suzy Wakefield
- Mar 13
- 3 min
Do I Want to be Known for Ideas?
ABSOLUTELY NOT. HERE'S WHY I DON'T THINK YOU DO EITHER. When you ask someone to describe the expertise they have on a particular subject...
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Suzy Wakefield
- Oct 26, 2022
- 1 min
What's Underneath Bok Goodall
The fabulous multi-hyphenated Bok Goodall is a founder, creative director, illustrator and all-around go-to Divine Designer. Read on to...
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Suzy Wakefield
- Sep 12, 2022
- 1 min
FOR THE LOVE OF FASHION
In Honor of #springrunway2023 #nyfws kicking off the season we offer up this, #psa for why it's so important to watch as many of these as...
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Suzy Wakefield
- Sep 4, 2022
- 4 min
Offsite to Insight
Whether you are a one-person show or a small team, working day in and out on your passions, sometimes it’s hard to see the forest for the...
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Suzy Wakefield
- Aug 3, 2022
- 1 min
All In The Details
Do you love fashion? Have you always wanted to take this love and wanted to start a fashion brand? Or have any questions on how to start...
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Suzy Wakefield
- Jun 11, 2022
- 4 min
5 Tips Every Fashion Founder Needs to Improve Decision Making
You know that feeling when you can’t make one more decision, You fear making the wrong one, and you feel like you wouldn’t recognize the...
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Suzy Wakefield
- Mar 10, 2022
- 1 min
Materials Matter
They certainly do. Sometimes the materials and trims we use are the supporting actors in the stories we tell visually and sometimes they...
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Suzy Wakefield
- Feb 26, 2022
- 1 min
Size Matters. If It Doesn't Exist, Make it
Find Bok on Instagram on ladymsbok and ms_a_london and on LinkedIn here Also, see the fabulous illustrations, and partnership on...
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Suzy Wakefield
- Feb 24, 2021
- 5 min
Our Top Secrets for a Successful Fashion Shoot
Regardless of your budget, photoshoots are integral to your business because they are the key ingredient in your brand’s projection to...
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Suzy Wakefield
- Sep 3, 2020
- 10 min
Mastering the Art of Fashion: 9 Proven Strategies to Level Up Your Design and Development Game!
Tips for Creating better tech packs for Apparel Designers
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Suzy Wakefield
- Jun 8, 2020
- 7 min
Pattern Play:How to jump into the game!
Behind the Designs; Over the years I’ve learned creativity is only enhanced by a little planning and taking some active steps to organize...
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