Let’s talk about consistency—not the sexiest word in the business playbook, but without a doubt one of the most powerful. In design and development, consistency isn’t just helpful—it’s foundational. And as a business owner, I see its ripple effect across every part of my day, my clients’ brands, and the long game of building something that lasts.

CONTEXT MATTERS Especially in the world of Fashion. Context of where your brand is sitting in the world, versus in a store, versus on...

You've got an idea. And not just any idea, but a brilliant one that's been nagging at you day and night. It's the kind of idea that, when...

Resort 2024 is evolving to be a season filled with color, detail, and fabric manipulations that keep us excited for designing one of our...

Keep up with Kimmay on Kimmay Caldwell Owner of Hurray Media LLC | Founder of Hurray Kimmay TT: @hurraykimmay (watch my video that has 11...

How it Shapes a Fashion Founders Journey Growing up in the sprawling mecca (not) of Montgomery, Alabama, I quickly realized that as soon...

We often get asked by aspiring founders how they can learn about creating their own fashion brand on their own terms. In fact, it’s one...

ABSOLUTELY NOT. HERE'S WHY I DON'T THINK YOU DO EITHER. When you ask someone to describe the expertise they have on a particular subject...

The fabulous multi-hyphenated Bok Goodall is a founder, creative director, illustrator and all-around go-to Divine Designer. Read on to...

In Honor of #springrunway2023 #nyfws kicking off the season we offer up this, #psa for why it's so important to watch as many of these as...

Whether you are a one-person show or a small team, working day in and out on your passions, sometimes it’s hard to see the forest for the...

Do you love fashion? Have you always wanted to take this love and wanted to start a fashion brand? Or have any questions on how to start...

You know that feeling when you can’t make one more decision, You fear making the wrong one, and you feel like you wouldn’t recognize the...

They certainly do. Sometimes the materials and trims we use are the supporting actors in the stories we tell visually and sometimes they...

Find Bok on Instagram on ladymsbok and ms_a_london and on LinkedIn here Also, see the fabulous illustrations, and partnership on...

Regardless of your budget, photoshoots are integral to your business because they are the key ingredient in your brand’s projection to...

Tips for Creating better tech packs for Apparel Designers

Behind the Designs; Over the years I’ve learned creativity is only enhanced by a little planning and taking some active steps to organize...